To the delight of our taste buds, flavors and gourmet creations are part of our daily lives, but from a legal perspective, the situation is more delicate and the flavor more bitter. Indeed, there is a consensus on the need … Read More
Brands
“Karawan” and “Caravan”: sign used as a reference, potential trademark infringement.
According to the judgment “Société Roche Bobois Groupe v. Société Caravane” of 23 January 2019, n° 17-18693, the French Cour de cassation held that a sign used to reference a piece of furniture may constitute a trademark infringement. In the … Read More
Conflict between trademark and plant variety
In the decision of June 18, 2019, the General Court of Justice of the European Union applied Article 7, paragraph 1, m) of Regulation No. 2017/1001, which prohibits the registration of trademarks that consist of “an earlier plant variety denomination … Read More
How is counterfeiting really characterized?
For the average consumer, a counterfeit is just a copy of an original product. Hence, there are many misconceptions attached to this term, such as “this is not a counterfeit because the trademark is not reproduced on the product” or … Read More
McDonald’s “Big Mac” trademark revoked?
An American fast food chain McDonald’s risks having its trademark “Big Mac” removed by the EUIPO (European Union Intellectual Property Office), after a legal confrontation with a small Irish chain called Supermac. In fact, Supermac filed an opposition before the … Read More
Branded product : a strategic asset to boost its brands
In September 2018 the Elysée Palace announced the launch of an official online store that sells branded products related to the palace and its history. Widely used by private companies, the marketing technique is now being adopted by the public … Read More