What are the challenges of remote working?
Due to the Covid-19 pandemic, remote working is booming in 2020, and reaching 41% of employees in May during the first confinement, according to Malakoff Humanis' 2021 annual Remote Work Barometer. From the outset, it should be...
How to create an environment of well – being at work?
"Your job will take a large part of your life, and the only way to be satisfied with it is to do a great job. And the only way to do a great job is to do what you love!” Said Steve Jobs. The work must then be carried out in an ...
Should artificial intelligence be protected by intellectual property law?
From Netflix recommendation system to self-driving car tests, or the Google Home smart assistant, artificial intelligence (AI), defined by ISO 2382-28 as "the ability of a functional unit to perform functions. commonly associated ...
Why is it important to renew your trademarks?
Registering a trademark is a complex process, which requires the implementation of a real action strategy, but it is not the end of the process and the life of your brand is just beginning. Its longevity is not guaranteed and ma...
The practice of brand domain: How does it work?
The practice of brand domains is in full expansion, led by companies wishing to promote their brand more and more to their customers.What's this all about? Brand domain is a term used to designate new Tld that correspond...
Apple’s Face ID trademark finally registered in China : how did it go?
It is on September 12, 2017, during the unveiling of the iPhone X, that Apple Inc. presents to the world its new technological revolution: facial recognition. At a glance, face ID unlocks your iPhone or iPad Pro without touching y...
Cyber security: how to recognize and avoid an attack?
Nowadays, it is no longer possible to work without the use of the Internet. To web hackers, this provides many opportunities for stealing, launching cyber attacks and collecting data. Why is it important for a company...
Resolving IP disputes through Mediation in France: how does it work?
IPzen team was pleased to sponsor a breakfast debate last February organized by Dreyfus & associés, in association with INTA, the theme was the following: “Resolving IP disputes through Mediation in France“. ...
2019: the key figures of intellectual property (INPI)
The figures in this infographics come from studies conducted by the INPI....