The practice of brand domain: How does it work?
The practice of brand domains is in full expansion, led by companies wishing to promote their brand more and more to their customers.What's this all about? Brand domain is a term used to designate new Tld that correspond...
Branded product : a strategic asset to boost its brands
In September 2018 the Elysée Palace announced the launch of an official online store that sells branded products related to the palace and its history. Widely used by private companies, the marketing technique is now being adopte...
Trademark portfolio management in China
Trademark applications in China are continuously increasing and are expected to reach 8 million this year. Indeed, trademark protection in China is nowadays a must-have for all companies manufacturing and/or selling in the region....
New extensions: could the .brand interest you?
The ".BRAND" Tld is a new gTLD that is becoming increasingly appealing. Companies are interested in this concept in order to own an extension of their own brand. This practice is an excellent marketing opportunity to present produ...