Trademark (TM) management is an integral part of any successful business. By understanding the best practices for managing your TM portfolio, you will be able to ensure that your company’s intellectual property is protected and that you are able to maximize its potential value.
The first step to effective TM management is to create a centralized system for tracking and filing your TM applications. This system should be integrated with other systems such as your accounting and marketing departments in order to ensure that all of your TM applications are up-to-date.
Additionally, it is paramount to have a system in place for monitoring and tracking the use of your TM. Ideally, this should include a measure for tracking the use of the TM in different markets and countries, as well as the use of the TM in any advertising or promotional materials.
Arguably most importantly, companies must have a system in place ensuring that you are able to protect your TM rights. Ideally, this system would include a way to monitor the use of the TM by third parties whilst identifying any potential infringement.
These preferred practices for TM management will ensure that your company is able to maximize the potential value of its TM portfolio. It will further protect your company’s intellectual property, ensuring that your TM is used in a manner consistent with your company’s goals.
Designed by IP lawyers for IP professionals, law firms and corporations, IPzen has been developed with the requirements of managing an entire IP rights portfolio in mind. We keep you informed about the modern requirements and challenges of IP portfolio management through articles written by the IPzen team.